Say your company has placed an ad in a publication, and someone contacts you about that ad, asking you if they can fax you a proof for your approval. You get the fax and are not happy with the ad, so you call the person back. What do you say?
What you do not say is "I'm going to send you a new file, because this looks really bad." The reason that you do not say this is that it's entirely possible that the person on the other end of the phone never got "a file" from your company at all, but a rather cryptic handwritten note, and that this person therefore designed the ad, the "really bad" ad, herself, and that the fact that it doesn't include your little logo or your font of choice or your goddamn phone number is not her fault, but that of the person who wrote the cryptic note and never said a word about any file, and it is further possible that this person you are talking to has gone from mildly boring part-time employment to being a publication designer, advertising coordinator, party planner and general abuse taker all within the last two weeks, and is therefore a tad stressed, and that the thick skin she has been building since about second grade specifically to deflect the offhand remarks of clueless assholes like yourself has been stretched to the limit, and that your "really bad" will occupy way more of her attention for the rest of the day than the tenth of a nanosecond it is worth, you tiny little petty person you.
Thank you for your attention.
P.S. AGaramond? Girl, please.
Posted by hilatron at September 16, 2003 02:06 PM | TrackBack